I concluded that most people are attracted to spaces that balance modern sensibilities with historical depth—where luxury truly meets heritage, exactly as the tagline suggests. Hotel Bloom possesses unique qualities that many people are unaware of. Through this project, I aim to showcase the hotel’s rich cultural past, traditional paintings, and stories to a new generation. The rebranding includes a new logo, a redesigned menu book, and the creation of a dedicated heritage book that documents the hotel’s history. Additionally, I propose introducing curated and engaging activities for guests to enhance their overall experience.